– Further the cause of marketing advertising technology start-ups in London.
– Provide a forum for mad tech start-ups, investors, accelerators, brands, agencies and service providers to meet/help one another.
– Promotion of madTech as a growth area of tech.
– Support for emerging madTech companies.
– Tracking the growth of madTech.
Highlights of 2014
Sourcing mad tech start up for ad tech Next Big Thing pitch event. Competition generated over 30 entries. 12 were invited for a day of mentoring run at Unruly’s offices with mentoring given by advocates. The winner Slideapp pitched at the ad tech event
Planned activity for 2015
TFM&A start up competition – sourcing SIX mad tech start-ups for the trade show at the end of Feb
Number of Advocates in Group
Head of Group