Our Objectives

– Further the cause of marketing advertising technology start-ups in London.

– Provide a forum for mad tech start-ups, investors, accelerators, brands, agencies and service providers to meet/help one another.

– Promotion of madTech as a growth area of tech.

– Support for emerging madTech companies.

– Tracking the growth of madTech.

Highlights of 2014

Sourcing mad tech start up for ad tech Next Big Thing pitch event. Competition generated over 30 entries. 12 were invited for a day of mentoring run at Unruly’s offices with mentoring given by advocates. The winner Slideapp pitched at the ad tech event

Planned activity for 2015

TFM&A start up competition – sourcing SIX mad tech start-ups for the trade show at the end of Feb 

Number of Advocates in Group


Head of Group

Rod Banner

Andrew Humphries

Marc Duke