Following Covid and Brexit, the past couple of years has seen huge changes in market entry strategies for tech companies and how tech companies enter the UK market.

The UK tech industry has expanded tenfold over the last 10 years as London continues to close the gap on Silicon Valley. Between 2010 and 2020 the number of British unicorns — private tech firms valued at more than $1bn — grew from eight to 81, while the number of companies nearing unicorn status also grew tenfold. Driving the rapid growth was a rapid increase in venture capital investment into the UK, which rose from £1.2bn in 2010 to £11.3bn last year. (CityAM)

The event will be focused on answering the key questions that tech companies should be asking when considering the UK market.

1. What market entry strategies are the most effective
2. How do I decide what regions to focus / locate in
3. What support is available
4. What pitfalls should you be aware of
5. What are some real life examples of market entry
6. What business networks should you be part of

Panellists:

• Matt Robinson (techUK) – Will answer questions on the opportunities in the different regions of the UK
• Aakrit Vaish (Haptik) – will answer questions on overcoming the challenges of scaling internationally
• Ben Brabyn (Global Fund Media)

Sector Spotlight sessions

• Larissa Suzuki (Google) – will answer questions on the opportunity for smart city technologies.
• Navdeep Arora (ex Mckinsey / KPMG) – will answer questions on the opportunity for Insurtech companies.

Moderator:

Sandeep Arora (Arora Digital)